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IMAGINARIUM EXPOGRAPHY
Creative Direction, Graphic Design, Expography, 2018

The expographic design extends the collection’s material and conceptual research, emphasizing surface contrasts to highlight raw materials and form. Conceived as a traveling exhibition, it required practical and adaptable solutions for different contexts. Two modular wooden display sets were developed for easy assembly and transport as hand luggage, alongside a series of graphic materials and posters supporting the exhibition’s launch.








The expographic design was developed as an extension of the collection’s conceptual and material research. Studies and tests conducted during the process highlighted the importance of surface contrast, resulting in a material identity capable of emphasizing both the raw elements and the underlying concept of the collection.

Another key consideration was the exhibition’s setting. Initially launched in Brazil, it was designed to travel to Lisbon, Paris, and Barcelona, requiring practical and adaptable solutions for transportation and display in unpredictable locations.

Two wooden modular sets were designed and produced, offering an efficient solution for assembly and transport as hand luggage. Finally, a series of graphic materials and display posters were created to support the exhibition’s launch.



For more information:
ola@felipegoes.com



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