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UAE OLYMPIC HOUSE
Exhibition, Digital Experience, Graphic Design, 2024

For the UAE Olympic House project, a spatial identity and visual narrative were developed inspired by the culture, architecture, and landscape of the United Arab Emirates during the Paris Olympic Games in 2024. The project sought to translate traditional Emirati elements into a contemporary language, creating an immersive experience that connects memory, sport, territory, and hospitality. Part of my scope of work focused on the development of scenographic elements and a mobile application designed to support visitors throughout their experience within the space.


︎︎︎ UAE Olympic House












A large part of my work focused on the development of the house’s internal windows. Through the layering of mirrors, I carried out several studies involving textures, images, and reflections capable of evoking fragments of memory and the cultural essence of the space. The design presented here brings together part of these experiments developed throughout the process, along with my notes and systematic perspectives on the project, as well as my personal investigation into creating a system for the construction, distribution, and organization of the windows throughout the architecture of the house. Here, I present part of the technical drawings, sketches, and development plans created throughout the different stages of the process.

Another important aspect of the project consisted of presenting a series of conceptual and visual studies developed throughout the process, alongside the creation of an exclusive mobile application. I had the opportunity to design a proposal for the app to expand the visitor’s experience within the space, functioning as an additional layer of content through texts, photographs, and audio that contextualize and deepen the elements present throughout the exhibition. During the revisiting of this case and its archives, a series of posters created as part of an experimental study for the project were rediscovered.



For more information:
ola@felipegoes.com



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IMAGINARIUM EXPOGRAPHY PLANTA BAIXA & CARDIOGRAMAS


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