QUATRE MARE
Brand Identity, 2022/23
Between 2021 and 2023, we developed the identity and communication for a group of four hotels on the French Riviera (Côte d’Azur). Inspired by the region’s landscape and culture, the project combined emblem design based on local vegetation with a refined typographic approach. Alongside a defined color palette and photographic direction, these elements shaped a cohesive brand that reflects a contemporary approach to hospitality.
Between 2021 and 2023, we were invited to develop the identity and communication for a collection of four hotels located on the French Riviera (Côte d’Azur), along the Mediterranean coast in southern France, near the Italian border. Led by a group of four partners, the venture encompasses a diverse range of services and operations across hotels, restaurants, bars, and a coastal village complex. A key innovation of the project lies in the enhanced sense of freedom and autonomy offered to guests, enabled by a suite of customizable hospitality experiences.
The project began with an extensive research and positioning phase during its first year. A central aspect of this process involved designing emblems inspired by local seaweed and regional vegetation, establishing a distinct identity for each of the four ventures while maintaining a cohesive system.
The typographic development was grounded in an in-depth exploration of ITC Century, shaped by the project’s core concept. This led to a bespoke typographic language that combines contrasting styles, drawing inspiration from the playful compositions often found in French postage stamps —visually linking illustration and function.
Together with a carefully defined color palette and photographic direction, these elements converge to form the brand’s overall visual identity.
