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IMAGINARIUM 
Creative Direction, Graphic Design, Expography, 2018

Imaginarium is a jewelry collection by designer and goldsmith Erika Lima, guided by a strong creative direction rooted in architecture, geometry, and light. The project unfolds through a graphic approach that translates spatial thinking into visual language, balancing structure and rhythm. From identity to editorial design and expography, each element was conceived to articulate form, material, and perception with clarity and precision.









Imaginarium is a jewelry collection by designer and goldsmith Erika Lima. The pieces draw inspiration from architecture, exploring geometric forms through light and shadow, satellite views, and project blueprints that reveal depth and perspective. The collection investigates the limits of form and movement.

It is divided into three families: 1. Lines & Minimalism; 2. Reflections; 3. Structures & Shapes. Each family explores a distinct typology of drawing, as well as specific metals and precious stones.

In addition to developing the collection’s visual identity and expography, a key part of this project was the creation of a bilingual printed catalog, structured according to the three families. Printed cards were also produced to accompany the exhibition display, facilitating the consultation of each piece and its pricing.

Across all materials, we adopted a simple visual language, establishing rhythm through the balance of imagery and editorial contrasts, with clear emphasis on transitions between sections. Another defining visual feature is the typographic choice: a sans-serif typeface for Portuguese content and a serif typeface for English text.



For more information:
ola@felipegoes.com



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IMAGINARIUM EXPOGRAPHY MOVIMENTO MAGAZINE


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